My Blog About Cyber Laws

In November 2006, Blogging Asia: A Windows Live Report released by Microsoft's MSN and Windows Live Online Services Business revealed that 46% or nearly half of the online population have a blog

Cookies have attracted lots of attention recently. I mean the tracking kind, not the edible kind in Christmas patterns and colors.

ScanScout, an on-line advertiser, recently settled a FTC enforcement action regarding the language in their privacy policy ("PP") about cookies. ScanScout's PP claimed that users could configure their browsers to block the cookies they use to gather information about users in order to send them targeted advertising. Turns out, however, the tracking cookies they were using were flash cookies that could not be blocked as stated. FTC found this to be deceptive and the enforcement action ensued.

What does this mean to you or your business?

Use of cookies

Consider not using flash cookies if you are currently doing so or considering so. Many people consider flash cookies deceptive and invasive. In fact, a primer on flash cookies by the Electronic Privacy Information Center shows that the breadth of information gathered by these cookies to probably be beyond the comfort zone of today's privacy-conscious consumers.

Have a Privacy Policy

Yes, it might be tempting to resolve this issue by simply not having a PP. After all, if you don't have a PP, you can't be found to be violating it right? Maybe, but you create other risks by deciding not to have a PP. First, consumers have increasingly shown themselves to be skeptical about having anything to do with websites that do not have privacy policies, so you might be losing business. Second, not having a PP will prevent you from using certain useful services (such as Google Analytics, which requires users to post a privacy policy) and conducting promotions or contests using many social media platforms.

Reference cookies practices in your Privacy Policy

Make sure that you have a full understanding of your cookies practices and that of any third party (such as Google Analytics) who provides apps or tools you use in your interface with users. Your PP should spell out exactly what cookies are used, whether they are persistent, whether you use flash cookies, how you use information gleaned from cookies (e.g. do you utilize information for targeted internal or external marketing), whether you share gathered information with third parties, and how users can block cookies (including providing a mechanism to block flash cookies - a key requirement of the ScanScout consent decree). Finally, if you use third-party services that utilize cookies, consider referencing the third-party service's cookies policy in your PP.

Finally, if you are going to be making any changes to your website privacy policy, make sure it is properly publicized to your clients, customers and/or users, ideally with a click-through mechanism where they must accept the new privacy policy before accessing your site.

What are your thoughts on use of cookies for marketing?

ERIC HSU is a Legal Success Strategist, accomplished speaker, and owner of Clear Focus Law.

The mission of Clear Focus Law is to show entrepreneurs, small biz and social marketing professionals how to use the law as a tool for empowering innovation and achieving success, both by building strong legal foundations to support the innovation and by establishing an effective and legally successful social media and web 2.0 presence to grow their business.

In addition to advising clients, Eric also speaks on social media legal topics, writes legal guides and blogs, and provides on-going training solutions.

Visit Clear Focus Law's website to learn how you can start to get a handle on how social media law affects your business.

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Have you or your employees defamed anyone lately? Are you sure?

Is the prevention of defamation liability part of your social media policy or protocols? If not it should be. Recently an Oregon blogger found out the hard way with a $2.5 million defamation judgment. Luckily, defamation liability can be easily minimized by knowing what it is (and is not) and by using some easily implemented best practices.

What it is
Defamation liability results when you publicize false, purported facts about someone when these purported facts would subject the person to hatred, ridicule or shame, and you knew or should have known that the purported facts were false. Since social media is, by its nature, public, the "publicizing" prong of defamation is always satisfied as soon as you (or your employees) post your blog, update, tweet, etc.

Just the Facts
Defamation requires that the publicized information be in the form of purported facts. For example, posting that someone has AIDS, has been convicted of a crime, or is a cheat, are all purported facts and would be potentially defamatory if false. On the other hand, stating that someone was not pleasant to deal with is an opinion, as is stating that the writer simply does not like someone. Defamation liability generally cannot arise out of these opinion statements, caution is advised since many statements can straddle the gray area between fact and opinion. For example the statement that someone is "not ethical" or is "greedy" might sound like an opinion, but can easily be twisted around to be factual enough to be the basis of a defamation lawsuit.

Truth
The purported facts must be actually false. Truth, it is said, is the ultimate defense against a defamation lawsuit. If a person really does have AIDS, has been convicted of a crime, or is a cheat, then saying so through social media channels should not be the basis for defamation liability. Of course, there may be other reasons, including privacy liability why saying so may not be wise.

Negligent
Finally, even if the publicized information was in fact false, it must be shown that you either knew or should have known (with reasonable inquiry) that the facts were false. In other words, you must be shown to be malicious (knew it was false and posted anyway) or negligent (did not take the reasonable steps a reasonable person would have taken to verify the facts before posting).

Best practices
1) Have a Social Media Policy or protocol. This is critical, whether you have 500 employees or are a solo practitioner. The importance of having guidelines in place that everyone agrees to follow every time they post on social media for your business cannot be overstated. This is especially the case when defamation liability avoidance is concerned.

2) Be Professional. Regardless of how ugly things get with competitors, customers or anyone else, resist, at all costs, the urge to use your social media networks as a giant megaphone to air your differences. Nothing good ever comes out of this practice and usually you are just inviting trouble. Social Media should be used for purposes that advance your business' mission and goals. Period.

3) Report Facts through Links. If part of your social media strategy involves reporting on news or facts related to your business, consider using links to established, trustworthy media outlets, instead of being a reporter yourself. The federal court in the Portland blogger case made it very clear that bloggers don't have the same protections that traditional news media enjoys. By linking (and commenting on the news without adding or implying any additional facts if you need to) you let the pros take on the risk of defamation while still being able to get the facts out as needed.

4) Research if you Need to Report. If you simply must break a story yourself or put a different factual spin on an existing story, you simply must make sure that you have researched your facts and have a reasonable basis to believe they are true. Make sure to also keep good records of your research.

5) Make sure You are Insured. Finally, if worst comes to worst, make sure you are insured. While most of us are not going to have sufficient insurance to cover the $2.5 million verdict in the Portland blogger case, at least make sure that the commercial general liability coverage covers defamation liability. When I say "make sure" I mean to not only ask your insurance agent, but to find it in your policy!

ERIC HSU is a Legal Success Strategist, accomplished speaker, and owner of Clear Focus Law.

The mission of Clear Focus Law is to show entrepreneurs, small biz and social marketing professionals how to use the law as a tool for empowering innovation and achieving success, both by building strong legal foundations to support the innovation and by establishing an effective and legally successful social media and web 2.0 presence to grow their business.

In addition to advising clients, Eric also speaks on social media legal topics, writes legal guides and blogs, and provides on-going training solutions.

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A website contract can be used when hiring a person or company to do any type of work on a website for you.

You can hire a contractor to help you design your website or use the contract to hire a website developer to set up the code and functionality of your site. You can also use the contract to hire someone to help you with the layout and the search engine optimization so that you will rank higher in a search on Google or even to hire a contractor to help with ongoing website support.

By using a website contract, you and your contractor will both have a clear expectation of the work to be completed: the scope of the work, the timing for the work, a description of phases of work, payment for phases, and clear terms and conditions for completion of the work and payment.

As a result, a website contract provides benefit to both parties and ensures payment for work to be completed is clear. It also provides other protections such as requiring a warranty from the contractor for the work to be performed and ensuring they confirm they are properly qualified to do so. It will also protect your intellectual property for your site and your ideas.

Your contract should include a confidentiality provision so that they are restrained from discussing your idea and design with others. Such a provision should also protect your information in relation to your intellectual property rights in your website, graphics and other elements associated with your website.

From a contractor's perspective, they will appreciate the confirmation and understanding of your expectations as well as confirmation of work to be performed in return for payment. There should also be a dispute mechanism clause in your contract, in the event that you both do not agree on an element of the work performed. This will provide further protection to both you and your contractor in the event of any disagreement.

Finally, your contract should also contain clearly defined terms for termination of the contract. In the event you do not want to continue working with the contractor, your agreement should provide for payment for the last phase of the work completed which grants ownership in the work to you and subsequent termination of the contract with no requirement to continue.

A website contract is a professional way to make hiring someone to help with your online business easy while minimizing your liabilities and protecting your website.

Want to know more? Click here for Free information on Website Contract. Australian legal agreements and forms from http://www.Legal123.com.au.

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An internet crime, or cybercrime, refers to any illegal practice that involves the use of a computer or network, or targets a computer or network. According to the Federal Bureau of Investigation, their key priorities in regards to cybercrimes are: computer intrusion, online predators, piracy, and fraud. Computer intrusion costs individuals and companies billions of dollars every year. By breaking into personal computers, laptops, and networks, hackers can disrupt and sometimes permanently damage vital computer systems. The reasons for computer intrusion vary from the theft of personal information to illegal business practices to terrorism.

Child pornography and online predators are another important focus of the FBI. The Innocent Images National Initiative is part of their Cyber Crimes Program and is dedicated to fighting the spread of child pornography online. It is against federal and state laws to make, own, sell, or distribute any pornographic materials that contain minors. Although each state is different, even the possession of one picture can lead to five years in prison. As one of the fastest growing crimes on the internet, it can be used for a number of purposes. Pedophiles view it, but others use it to prepare children for child prostitution, an act known as child grooming. 18 U.S.C. Chapter 110, Sexual Exploitation and Other Abuse of Children, states that violators can be punished by fifteen years in federal prison.

A crime that has garnered a mass amount of media attention is that of piracy: intellectual property theft. Intellectual property includes: music, books, movies, art, inventions, phrases, designs, and more. Materials that are protected by copyright or trademarks are illegal to copy or distribute without permission. Penalties for piracy vary based on the amount copies or distributed. The FBI has been working on educating the public regarding the seriousness of this crime and the fact that it is theft.

Lastly, another widespread internet crime is fraud. Fraud is a broad category of crimes that involve dishonest acts. When misrepresentation occurs on the internet, it becomes a cybercrime. The most common reason for fraud is monetary gain and can be civil or criminal in nature, depending on the law of the state. The main types of fraud are: identity theft, credit card fraud, bankruptcy fraud, and securities fraud.

If you have been accused of any type of internet crime, it is highly encouraged that you speak with a legal professional as soon as possible. As these crimes can be investigated by government agencies, you need a strong legal representative to be on your side. Time is crucial, so do not wait to get the help you need.

The Miller Law Firm has over twenty years of experience in criminal defense law. With a former assistant state prosecutor on their team, they have the skill and ability to handle even the most complex and serious criminal cases. By speaking to a Sarasota criminal attorney from their team, you could receive the strong legal representation you need to get your case dismissed. From drug crimes to DUI to sex crimes and theft crimes, they have handled hundreds of criminal cases. You deserve professional and high-quality legal defense and they could be able to help you get your life back on track and retain your freedom. To learn more about how they can help you, contact a Sarasota criminal lawyer from their firm. They are available twenty-four hours a day, seven days a week, so call today or visit their website at http://www.sarasotacriminaldefenselawfirm.com.

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